According to the US EPA in their guidance on Best Workplaces for Commuters: “People will change behavior in response to information and marketing. In fact, “[T]he single strongest predictor of switching behavior [away from single-occupancy vehicle (SOV) commuting] is extent of exposure to” an employer-based commuter benefits program. (Weber, Nice, and Lovrich, 2000)
Marketing must be a continuous part of any successful commuter benefits program. The TMA designs programs for maximum visibility so that employees are regularly exposed to the variety of commuting options available to them. From posters and emails to table events held on-site, the goal is to tailor a program to fit the corporate culture at each member location. Regular awareness events are held as well as special promotional events like Bike to Work. The TMA can also provide you with a customized packet of materials to distribute to new employees during orientation. Materials can also be used as part of recruitment efforts to attract valuable employees.
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